Our product
Looking after skin is vitally important, and we want to help you do it in the best way. So there’s no room in our powder for talc, preservatives, or other potentially harmful ‘nasties’. Our corn powder-based product, suitable for the most delicate skin, gently absorbs excess moisture to keep skin soft, dry and comfortable throughout the day. It is also significantly more absorbent than talc. With Fresh & Dry®, no nasties means no worries.

Made in the UK, this talc free product is the preferred alternative and has been independently dermatologically and sensitivity tested, including being officially approved for use on new born babies.

All Fresh & Dry® products are manufactured to international safety, environmental, health and quality standards BRCGS, ISO 14001, ISO 45001 and ISO 9001.

How to apply to your baby

A sprinkling of powder in your hand, smoothed gently onto baby’s skin, will help to keep them dry, comfortable, and gurgling happily throughout the day. Perfect for use after bath time or nappy change. Just don’t let their smiling, happy face cause you to forget to close the cap and store in a cool, dry place afterwards.


Zea Mays (Corn) Starch, Magnesium Carbonate Hydroxide, Zinc Oxide, Parfum.
Fresh & Dry products are approved and registered with Cruelty Free International.
Please note: a light dusting of talc free powder may sometimes be found on the outside of the bottle or within the packaging. It is also perfectly normal for our products to settle down inside the bottle. So if the level ever looks low, rest assured that this is a natural process and we filled it with 250g of Fresh & Dry 100% talc free baby powder.